At CEMEX we believe this means challenging the accepted
way of doing things and asking not why… but why not?
Why can’t we positively affect social issues that really matter?
We think that innovative thinking should not only benefit our
customers, but also the communities in which we operate,
we call it, shared value
It’s a mind-set that continually sees CEMEX at the forefront
of pioneering health and safety initiatives. Like our awardwinning
Safe Cycling Campaign, which is not only changing
driver behaviour and raising awareness of cycling around large
goods vehicles, it’s saving lives.
CEMEX has also developed energy efficient materials with
enhanced thermal insulation properties that are helping to save
energy and reduce running costs. And permeable concrete,
asphalt and paving products that facilitate soak away, decreasing
the risk of flooding in our villages, towns and cities.
As water is a commodity for which there is no substitute,
CEMEX has partnered with the International Union for the
Conservation of Nature and firmly embedded water reduction
into our business strategy.
Better thinking has also enabled us to reduce our reliance
on fossil fuels. Climafuel is an alternative fuel made from
recycled household waste that would otherwise have gone
to landfill. It currently provides 65%, and rising, of our energy
requirement at our UK cement operations, proving our commitment
to waste reduction by helping our industry to consume around 60
times more waste products than we send to landfill.
These and other initiatives, like our innovative carbon calculator,
show that at CEMEX we never stop thinking about how we can